Strategic PR

What is strategic PR for startups?

Bright Noise is a London PR and communications studio that runs strategic PR campaigns for startups and scaleups building technology for good.

Strategic PR means getting coverage that helps the business grow. It isn’t about chasing headlines. It’s about being featured in the national, trade and broadcast media that your customers, investors and future hires actually read.

Every campaign starts with your narrative: what your startup does, why it matters now and what makes it different. From there, Bright Noise plans launch stories, funding announcements, product news and ongoing media relations. We pitch them to the journalists covering the sectors you want to be known for.

The result is brand visibility that lasts. Coverage in respected publications builds trust and credibility with the people you want to reach. It’s also one of the sources that AI tools like ChatGPT, Perplexity and Google’s AI Overviews use when they answer questions about your market.

The result? The next time you meet a potential client at a conference, they’ll already know what you do.